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Symbolic interpretive perspectives focus on the social construction of reality and suggest that organizations do not grow organically and naturally more complex, but are created and sustained in a more socially and verbally discursive and less logical fashion. In fact, the subconscious rather than the conscious level of organizational creation is more important to symbolic interpretivsts. According to sociologist Karl Weick, there is no objective reality, it is only by speaking of our reality that we create itfor example, by classifying truancy as a crime amongst juveniles, this status is created as potentially troublesome (Hatch, 1994, p. 41). By stressing value in their advertising, food companies such as McDonalds create the equation of quantity with value in the customers mind, even though eating to excess may not really be logically valuable

By analyzing the constructed world, symbolic interpreters can gain insight about how human beings function in a specific context. Symbolic interpretivists see meaning as flexible and arbitrarily constructedsome organizations may define loyalty as unquestioning obedience (the military) while other encourage works to question accepted ways of doing things (Google). The theory sees human organizational behaviors and conceptions culturally bound, rather than natural, unlike advocates of systems theory. Systems

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