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...... However, it cannot be assumed that diversity will automatically yield an easy sense of cohesiveness for such a team, without a substantial amount of additional work, as sources of conflict are ripe just as are learning and profit-making opportunities for the members of the team. The organization must make a commitment to tolerance and diversity from the top down. Exploratory analyses reveal that affectively diverse [teams]experienced the greatest task and emotional conflict and the least cooperation, if organizations did not put in the work to teach teams effective techniques to discuss their differences (Barsade et al 2002)
Question 3: Briefly discuss the four functions of communication
The primary functions of communication within an organization are: knowledge management, decision making, coordinating work activities, and fulfilling relatedness needs. Knowledge management is means that members of the organization must be able to accurately learn from the environment and share that information with other organizational partners. This enables decisions to be cohesive, rather than fragmentedall of the metrics in the world regarding consumer desires is of little avail if it is not made sense of in a way that both the advertising departments and the marketing departments can use to coordinate their strategy.

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