Point of purchase POP advertising

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...... In summary, point-of-purchase advertising can help improve sales and customer satisfaction, but when poorly implemented it can easily end up detracting from the overall customer experience. Just like any advertising, point-of-purchase techniques should focus on meeting customer needs
Bibliography
Liljenwall, R. (2004). The power of point-of-purchase advertising: Marketing at retail Washington DC: Point-of-Purchase Advertising International......

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