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...... It was thought that Walton's ability to keep his staff happy relied heavily on knowing when to let penny-pinching take a backseat to other priorities. In 1985, in the middle of heavy anxiety about trade deficits and the loss of American manufacturing jobs, Walton launched a Made in America campaign that committed Wal-Mart to buying American-made. The caveat was that suppliers had to get within 5 percent of the price of a foreign competitor. Even thought this may have compromised the bottom line in the short term, Walton understood the long-term benefit of convincing employees and customers that the company had a conscience. Walton also made sure to give his staff a stake in the company. In 1971, Walton introduced a profit-sharing plan that allowed employees to put a certain percentage of their pay checks towards the purchase of subsidized Wal-Mart stock (Frank, 2006)
Wal-Mart's success has been seen as relying not only on charisma and thrift, but on technology as well. By the 1970s, Wal-Mart was using computers to link its stores and warehouses together. Sales data was used to allow Wal-Mart to keep track of specific items and reduce inventory miscalculations. Throughout Walton's career, a focus on

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