Excerpt from Term Paper:

......2) Artistic trends
As mentioned above, one of the major advertising trends today is the increasing use of art to enhance the messages of the media. As such, art and advertising has become so intertwined that advertising itself has become an art form. In turn, the general trends in advertising is influencing the art world as well, which has repercussions not only for artists and advertisers, but also for consumerism and the general cultural trend
Art in advertising is used with increasing success. A notable example is Xerox, who approached the Louisiana artists George Rodrigue for the use of his Blue Dog for the purpose of advertising. According to reports, this has increased the companys sales and exposure with nearly 100 percent. It is interesting that established artists are now agreeing to use their work in selling goods and products. Coca-Cola and Stolichnaya are also companies that have begun to invest in serious art in this way. The above-mentioned example of Andy Warhol and Absolut is furthermore significant in this regard......

Need this essay? If it's not quite what you're looking for there are over 50,000 more to search from, so you can find the term paper or essay that meets your needs.