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...... Does IDEO's way of designing and researching work with either Frayling's model or Schn's understanding of design knowledge? Why or why not?
The IDEO principle of design is based on intimacy with content. (p. 2). Intimacy with content is achieved via a unique research methodology for artists: immersion. Researching as Givechi, et al of IDEO suggest entails gathering visual data but also conceptual data. Consequently, the end result is more relevant to the needs of the end-user. The IDEO way of designing and researching is fully compatible with Fraylings model. As Frayling points out, research can and should be experiential like Givechi suggests. A graphic designer does not do research by reading books or sitting in a laboratory. Research is as the IDEO firm puts it into practice: becoming immersed in the clients world to deliver a more meaningful design product. The IDEO way of designing and researching also works with Schns understanding of design knowledge because of the emphasis on reflection in action



References
Frayling, C. Research in art and design......

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