Excerpt from :

.... his work in the most adequate manner. To do the same for graphic design, Nini suggests three different research paradigms that can be applied to the graphic design process to different degrees. These include survey research, behavioral research, and participatory research. All these focal points of research include the audience, who is the ultimate recipient of the graphic design product. Specifically, research is what connects the self-expression of the designer with the requirements and expectations of the audience. This interaction between professional and recipient is what determines the ultimate success of the project, as Nini demonstrates by using examples of specific designs and audiences.
2. I fully agree with Ninis conclusion, that the research process is at least as important as the design process itself in providing the audience with a work that pleases user expectations. In order to achieve a connection with his or her audience, the designer cannot afford the relative luxury of work in isolation. While the creative process is important, it is also vital to embark upon this process based upon the results of audience-based research. The reason for this is that the audience for which specific design processes are provided will indicate the requirements

Need this essay? If it's not quite what you're looking for there are over 50,000 more to search from, so you can find the term paper or essay that meets your needs.