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.... Can Graphic Design Save Itself? Blauvelt suggests that graphic designers take a more critical stance toward their profession. Designers need to act independently of consumerism. Similarly, Plowman claims that graphic designers need to approach their work more like anthropologists do in the article Ethnography and Critical Design Practice.
Both Blauvelt and Plowman use the word critical in their titles. The authors use the word critical in generally the same way. Both Blauvelt and Plowman use the word critical to suggest a critique of the graphic design profession, and both authors also use the word critical to mean urgent. The theme of both the articles is that designers must reclaim their arts and not be slaves to consumerism.
If, as Plowman suggests, the creativity of the user is taken as a central concern, then graphic design can take on numerous forms. New technologies allow increasing user control over a designed product. Honoring user creativity means allowing all products to be used differently by different people. Plowman would state that a flexibility of graphic design is the best way to create a critical design practice. Individuals in a diverse society should be able to use a graphic design in unique ways.

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