Essay and Term Paper on Select an organization for example Levi s Dell Computers Apple with 418 words

Select an organization for example Levi

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.... resellers, Apple runs its own distribution warehouses, eliminating the need for third-party wholesalers. Managing these different channels poses many challenges. Apple must ensure that product is available for each of its partners. This involves not only sales forecasting but the ability to get product through the channel quickly. Another challenge is to keep costs down. Apple also needs to manage the service levels of their partners, to ensure that the service level delivered is consistent with the service level Apple provides their customers directly. Lastly, with the FedEx partnership Apple must also ensure that the packages are guaranteed delivered to the customers, as a failure to do so may require Apple to replace the package, eliminating their margin on the sale entirely.

The most important channel partner is FedEx, since that company handles not only direct delivery but delivery to Apple stores as well. Apple is able to leverage the size of the account in order to extract the terms and performance that they require. Apple's size and brand loyalty both assist the company in managing its distribution partners it would be difficult for those partners to replaces Apple's business. With both FedEx and Best Buy, Apple forges

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