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Figure 1: Comparing Total Rooms to Total Passengers Illustrating the Strain on McCarran International Airport

Surveys completed by Clark Countys Airport Authority show a high correlation of traveler satisfaction to their perceptions of the entire cities attractiveness, service levels and overall satisfaction with their trip. In essence for Las Vegas the level of service delivered in the airport is the most memorable part of any trip for any traveler to their city. As a result of this finding, the airports management teams and Clark County local government agencies have devised an aggressive series of goals to turn McCarran International Airport into one of the most efficient and highest in customer satisfaction throughout the world. Clark County government officials and McCarran International Airport managers have as a result set the following strategic objectives to guide fulfillment of the strategic plan for the airport:
Identify and implement revenue generation opportunities (revenue per passenger) by working to combine the retailing and check-in process workflows throughout the airports terminals. This includes the introduction of free Wi-Fi Internet Access Service throughout the airport, which is another differentiating benefit for business travelers who like to check e-mail or the using the Internet while

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