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Youth thinks that sex is love and hence engages in sexual activities at a very young age. The media consistently endorses their behavior with shows like Secret life of American teenager and Sex and the city. Even mature adults get confused between love and sex so it is only natural that youth would be puzzled when they see the link between love and sex as portrayed by the media. The increase or persistent of sex in the media is something perplexing especially when conservatism is on the rise everywhere else. As Sapolsky (2003) said:

Today we live in a more conservative political environment that emphasizes family and religious values. Parents, pressure groups, and lawmakers soundly criticize the media for their portrayals of sex. Yet the outlets for and diversity of sexual fare continue to grow along with the toleration of sexual imagery. We love our media sex, and we hate it too. (p. 296)

Sex in the media is however not a new theme. It has been present in literature for centuries. Chaucers Canterbury Tales was filled with sexual innuendoes with wife of Bath being a very bold and aggressive sexually alive figure who had had five husbands and

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