Small Retail Store
| Type | Citation | Sources | Views | Words | Pages | Essay # |
|---|---|---|---|---|---|---|
| Term Paper | MLA | 7 | 40 | 3141 | 13 | 41657939 |
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Excerpt from Term Paper:
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Long Term Goals
In terms of long-term goals, these will already include the diversification of our product portfolio with the inclusion of swimwear from Europe. This phase will also include a geographical expansion phase, with the inclusion of at least two other large US cities with a still not fully developed market for swimwear. Financially, we plan to go with a projected 5-10 % annually, but we are more interested in consolidated growth, which means that we are rather looking for a growth trend and development of the business
II. THE MARKET
In order to best analyze our market, we will need to use market segmentation techniques in order to decide on the targeted group of consumers. Our store and store products will be targeting females between 20 and 44 years. The reason this is the chosen demographics and age interval is related to the fact that we are assuming this is the age interval where women are highly interested in their external appearance and an interval when they want to be in trend with the latest fashion developments......
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