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......In terms of communications functionality, each of these applications supports Outlook-based e-mail notifications, custom-defined alerts and messaging, and integration with many of the popular server-based and hosted e-mail programs as well. The use of popular messaging protocols including support for Yahoo Mail and Google Mail Alerts across the majority of accounting applications also is making it possible for companies to create their own accounting information systems independent of the licensed application itself (Qazi 2005). In other words what is happening is that given the support for popular messaging protocols and the pervasive adoption of hosted e-mail through Hotmail, Google and Yahoo, companies are creating informal Accounting Data Alert systems so managers can get text messages of specific financial conditions, using these hosted e-mail platforms as the means to connect electronically through PDAs, cell phones and pagers. It is a critical design element to support the popular messaging protocols and also think more from a network standpoint and less about just a productivity workflow at the individual level. All three companies in this analysis have in fact done this with their support for third-party messaging platforms, relying on Application Programmer Interfaces (APIs) to enable this level of functionality (Cong, Du, 2007).

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