Social Biases
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......Defining Social Biases
It is essential to define first the concepts of prejudice, stereotyping and discrimination before we could understand fully the impact of social biases in our lives. What exactly constitutes ones bias and where does it stem from?
Prejudice and stereotypes can be both positive and negative depending on the group membership of the person holding such. However, even the benevolent prejudices can be equally problematic (Ramasubramanian & Oliver, 2007). Stereotypes represent a specific kind of schema formed through cognition while prejudice involves emotions. Stereotypes are beliefs about the characteristics of the members of a group and why. These are fixed ideas, a collective belief system. Stereotypes cannot be evaluated as accurate or inaccurate (faxed material)
On the contrary, discrimination is characterized as negative actions on the target enacted through holding prejudice and stereotypes. This result to unequal treatment like verbal hostility, rejection of outgroups, avoidance and segregation (faxed material)......
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