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......Modeling Ciscos CSR Programs and Initiatives
Cisco is considered to be one of the most ethically astute and well-run companies in the United States today, receiving many awards for their work on Social Responsibility Initiatives and Corporate Citizenship. Many academicians who study the link of corporate ethics and CSR programs point to the approach Cisco uses to manage its Corporate Citizenship as the overarching initiative to keep all CSR programs in synchronization with each other. For Blizzard, this is a pragmatic consideration; creating first a Corporate Citizenship strategy that includes support for the areas of educational outreach to low-income children, Blizzard University for high school and college-age students who want to also learn about game programming, and grants and subsidies for local nonprofit organizations who need their assistance. Taking this platform-based approach and modeling it after Cisco, Blizzard stands a very good change of sustaining its performance and results achieved on CSR initiatives for the long-term
Cisco has a specific department just for its Corporate Citizenship Programs, which have won awards from all major cities in the Bay Area, including the economically disadvantaged areas of Oakland. Cisco Corporate Citizenship also has a report equal and scope and size as the

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