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4) The three versions of M-form structure are the cooperative form, the competitive form and the strategic business unit (SBU) form. In the cooperative form the divisions are integrated and work with one another; in the competitive form they can be in competition with one another for resources or even customers and in the SBU form they operate as completely independent companies cooperation or competition is incidental. These differences are important because they bring about different competitive advantages. For example, the cooperative form is seen in Outback Steakhouse, where the purchasing function is shared so that each company benefits from the firms expertise, and the different restaurant groups do not compete in the same segment. The SBU form allows each unit to be its own cost center, which drives profits at each while overall they remain subject to head office control. The competitive form uses competitive, even within the company, as a form of competitive advantage, motivating managers to develop each units strengths independently, allowing managers complete flexibility to develop strengths specific to their business

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