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...... JIT as a supply chain strategy has many implications on how effective Kuiper Leda will be in serving customers as well. As the simulation shows, there is an immediate and direct correlation of the ability of the company to manage JIT inventory and the ability to meet production and delivery dates. This in turn entirely defines if their customers orders for Electronic Control Units (ECUs) and Radio Frequency identification (RFIO) tags will be able to be met or not. JIT then becomes a catalyst for meeting or exceeding customers expectations or not. For Kuiper Leda this is a critical part of their role as a supplier in the automotive value chain as well. They need to concentrate on managing expectations of their customers from the execution of their own supply chain strategies as automotive manufacturers and OEMs typically have design-in cycles which are defined during the NPDI process (Quesada, Syamil, Doll, 2006). This translates into the need for Kuiper Leda to perform at a JIT level as a supplier as well to their customers. In effect this is the essence of an efficient, profitable supply chain, where lean manufacturing processes ensure a sufficiently high level of demand management and

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