THE INFLUENCE OF ADVERTISING EXPENSES AND

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...... The capital structure of a company is also determined by the capital structure adopted by the capital structure of competitors. That is, companies within the same industry often have a similar capital structure. These similarities are usually present so that companies can remain competitive. For instance if one company has a capital structure that is dominated by debt but the other companies have a capital structure that is dominated by equity, an imbalance is present
The capital structure is also determined by the amount of capital needed. Companies need to raise capital for any number of things including research and development, marketing, and improvement of customer service. All of these factors are essential to ensuring that a company has the tools that are needed to be successful and realize the goals of the enterprise......

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