The Performance Measurement for Small sized
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...... One of the key criticisms of the earlier versions of the balanced scorecard system was that it was too broad to be put into action, It was visionary and goal oriented, but the language was too general to produce real-world results (Balanced Scorecard Institute 2009). More recently, the manner in which the balanced scorecard approach is applied has changed, transforming it into a system that produces real results that are consistent with the goals and expectations of the company (Balanced Scorecard Institute 2009)
Clarification of company vision and goals is the hallmark of the balanced scorecard approach. Prior to the balanced scorecard approach, metrics could measure company performance, but they gave no clues as to how to resolve issues, or how to improve performance. The new balanced scorecard approach provides not only a philosophical overview of the company, but results in a plan of action that can be used to develop a plan that can be used in daily management tasks that will result in the company achieving its strategic goals......
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