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These early advertisements, however, were not about branding, as much as promoting a particular manufacturer. Branding would come just before the Civil War and would be associated with the best quality of products stores would carry a supply of local tobacco, of course, but they would also have a supply of the branded products. Consumers, then, like was the case with so many other products started developing brand awareness and that was when image, brand name, and competition all started driving sales. Bull Durham brand tobacco, for example, got its name and its popularity at the very tail end of the Civil War when, as legend has it, soldiers from both the Union and the Confederacy alike raided a particular Durham, North Carolina tobacco field and, after the war, wrote to the farmer asking for more (Pritcher, 2007). What the South learned, perhaps more than any other lesson of the Civil War, was that their nearly exclusively agrarian economy could only supply just so much money and profit to the region while the products they grew became hybrid products they would later buy. Tobacco crops and then large scale tobacco-producing companies were formed and started selling throughout

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