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...... Training is important in any business but especially in the automotive filed. Because of the high levels of competition that exists in this industry it is very important that leadership understand the effects that a good training program can have on their competitive advantage. The automotive industry is an industry that has tremendous implications on the United States economy. Shifts in the supply and demand of automobiles in this country have far reaching effects on purchases that are made. People work very hard for what little money they do have so they tend to want to spend it on the best products available
In business a company seeks to make a profit by providing customers with quality goods and services. In the Automobile Industry the companys brand becomes its signature. If the brand is good then everyone knows that. If the brand is bad everyone knows that too. Producing a high quality product along with providing good customer service is the best way to gain and keep customers......

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