Excerpt from Term Paper:

......Older Women
In contrast to Lean Cuisine, the diet company Jenny Craig, which sells food and diet counseling for a fee, uses older women in its advertising, often with clear weight problems. The most famous Jenny Craig advertising campaign was of self-proclaimed fat actress Kristie Alley. Unlike the slim women of the Lean Cuisine advertisements, Kristie Alleys target weight was far higher. Alley was memorable as a formerly beautiful young actress who gained weight as she matured, and her ability to get slimmer, although not as slim as her old, younger self, symbolized Jenny Craigs focus on realistic goals for older women with families, who did not want to get back into their high school size jeans, but attain a more healthy, attractive weight
The companys use of former glamour girls of the 1970s and 80s, like Kristie Alley and Valerie Bertinelli, also indicates that the company target demographic is older than that of Lean Cuisine. Valerie Bertinelli even keeps a blog linked to the Jenny Craig website, to inspire users of the program with her own story. Queen Latifah is also featured on the companys website as a full-figured, yet slightly slimmed down, healthy, fit woman......

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