VP marketing for The North Face Apparel
| Citation | Sources | Views | Words | Pages | Essay # |
|---|---|---|---|---|---|
| APA | 6 | 46 | 1843 | 6 | 60994486 |
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......Consumer Purchasing Trends and Demographics
The lifestyle segmentation that The North Face relies on is psychographically based, where customers are grouped by their common interested and group self-identity. (Wann, Zapalac, Pease, 2008). Their segmentation model parallels the findings of researchers who have found the link between psychographics and sports affiliation (Wann, Zapalac, Pease, 2008). Demographic segmentation shows that 18 34 year old age groups of both genders are the most active with The North Face products. Figure 2: Demographic Segmentation of North Face Products provides the distribution of Sales in 2008 by age group
Figure 2: Demographic Segmentation of the North Face Customer Base
| | |
| |Market Segment |
| |2008 |
| |Share |
| | |
| | |
| |Males 18-45 |
| |37.0% |
| | |
| | |
| |Females 18-45 |
| |28.0% |
| | |
| | |
| |Males <18 |
| |20.0% |
| | |
| | |
| |Females <18 |
| |7.0% |
| | |
| | |
| |Males >45 |
| |6.0% |
| | |
| | |
| |Females >45 |
| |2.0% |
| | |
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