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......In addition, although there is a mission statement available, it is lacking many of the critical components necessary in an effective mission statement. As such, the following mission statement is recommended:
To continue to be the world's leading portfolio of luxury lifestyle products with particular emphasis on tabletop, gifting and the home, for global customers who appreciate the quality pieces to beautify their home. Manufacturing processes and technology are employed to ensure the highest levels of quality, to create high-end pieces that provide a lasting value. To this end, Waterford Wedgwood employees are the lifeblood of the organization and will be provided an environment in which they are motivated, informed and can work in a safe and healthy environment
All in all, the company has achieved a remarkable level of success over the last two hundred years. However, like the missing vision and inadequate mission statement, there are components of the strategic puzzle that could be honed to fit better into the big picture. Waterford Wedgwood has developed strategies to address many of their opportunities and threats, specifically threats. Of particular importance is the companies lack of strategy change in response to the economic downturn not only the U.S. but

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