Writing a business proposal for a company

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......The second competitor, Clarity Media, is more focused on the reseller and distribution markets for content and as a result has a more B2B-oriented e-commerce strategy and website. This competitors value proposition specifically focuses on selling to other content providers, including magazine, newsletter and newspaper publishers. Their reliance on order status as a Web-based e-commerce application centers on manual processes that have only been automated to a limited extent. This competitors use of order capture also indicates that there is less of a level of process and inter-system integration throughout the company in general. Order status is single-channel only which is a detriment to delivering exceptional service to customers. The lack of integration evident in the order status process area also suggests that customer service is not electronically automated and integrated to the e-commerce applications as well. The next process area of distributed order management shows that Clarity Media relies on a bulk-based order management as it sells primarily to content providers and content distributors. Their distributed order management function on their website is exemplified by their use of tools for propagating their content o key customers. There is however not a cross-over of their distributed order management systems to

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