Advertising to sales promotion ratio
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| Term Paper | APA | 1 | 38 | 333 | 1 | 44635118 |
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Neff states, the net effect is that a one-year campaign can pay off with a 9% spike in sales over a decade. (pg 4) Those are numbers that will help any companies coffers
Works Cited
Neff, Jack (2000) New Model: Ads pay off Longer Than First Year: Findings could shift balance with trade promotion, Advertising Age, Vol. 71, pg 4, accessed July 22, 2007<http://0find.galegroup.com.salty.slcpl.lib.ut.us:80/ips/infomark.do?&contentSet=IACDocuments&type=retrieve&tabID=T003&prodId=IPS&docId=A59847029&source=gale&srcprod=GRGM&userGroupName=slpl&version=1.0>......
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