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...... Kavanaugh also notes that the Commodity Form is hidden behind a "veil of illusion"; we pretend it does not exist because we imagine our decisions to be based on higher principles (p. 41). The core ethics of American society is what the author calls "commodity ethics," (p. 41). Therefore, the Commodity Form means the commodification of every aspect of life. Materialism is the dominant cultural paradigm, the ethos by which every statement, decision, person, or idea is judged. Commodification is the Form our ethical code assumes, the Form our relationships evolve into, and the Form of our own self-image. Moreover, commodification is the lens by which we view the world
The media, notes Kavanaugh, is the primary means of disseminating the Commodity Form. By feeding images of idealized beauty, idealized lifestyles, or idealized careers, the media makes marketing possible. The media feeds the consumer machine, enabling and engendering a Commodity Form. Consequently, humanitarian values are diminished, even ridiculed. Kavanaugh ultimately summarizes the Commodity Form on page 45: "We are what we possess...we are robbed of our very humanity."


2.How does the commodity form diminish the dignity of the human person?(p.37-45)
Kavanaugh emphasizes the repercussions of buying into the Commodity

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