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2.2 History

There are various types of approaches to business relationship development. Through the years these approaches have proven to be effective but are often dependent upon the situation of the business. This section of the discussion will discuss these approaches
Buyer-Seller Approach
The buyer sell approach focuses on the relationship between the company that purchases supplies or services and the business selling the supplies or services. According to Shurr (2007) within the context of business marketing buyers and sellers are involved in both social and economic exchanges which encourage working relationships. In addition the social aspect of the relationship is important because it can compensate for flawed legal contracts. The author explains if the commercial relationship between the buyer and the seller is to last adjustments may have to occur so that commercial exchange can occur in the midst of changing situations. The author explains that in this respect legal contracts can be problematic because changing circumstances cannot always be anticipated. Therefore having business relationships becomes vitally important because companies can then negotiate with one another to ensure that the needs of all parties are met (Shurr, 2007).According to Parsons (2002)

In todays environment, businesses are increasingly dependent

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