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.... sufficient capital and business

organization, ICEY could conceivably develop into a regional or even a national

company. The raw materials required for the companys product are widely available but

the existing small-scale company is not equipped to exploit the most economical methods

of securing the lowest possible prices by purchasing larger quantities at substantial cost

savings for raw materials. With appropriate reorganization and funding, the ICEY

concept could be expanded to occupy a much larger market segment and correspondingly

large increases in per-unit profitability.

The nature of the product lends it to considerable further development to include

products capable of filling additional market segments. In particular, the current trend

toward low-calorie, low-sugar, low-carbohydrate, and low-fat products and the

manufacturing process of ICEYs products lends itself to considerable adjustment to

match consumer demand. In that regard, various sugar substitutes and low-fat milk

products allow for formulations that correspond to various dietetic trends. Effective

market research would allow the company to purchase different quantities of ingredients

in different localities and to tailor product output to match the specific demands of each

region.

Furthermore, and irrespective of differences in local demand, the expanded ICEY

concept would maintain a uniform product menu to

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