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Social class is a somewhat nebulous subject that involves stratifying people into groups with various amounts of prestige, power, and privilege. In part because of the pioneering influence in American history, status differentiations here are quite vague. We cannot, for example, associate social class with income, because a traditionally low status job as a plumber may today come with as much income as a traditionally more prestigious job as a school teacher. In certain other cultures, however, stratification is more clear-cut. Although the caste system in India is now illegal, it still maintains a tremendous influence on that society. While some mobility exists today, social class awareness is also somewhat greater in Britain, where social status is in part reinforced by the class connotations of the accent with which one speaks (CONSUMER BEHAVIOR: THE PSYCHOLOGY OF MARKETING)

Relationship marketing

Culture is the social factor has the most indirect impact on individual buying decisions because it is as set of symbols and artifacts created by a society and handed down from generation to generation. From there, customer segmentation is important understanding consumer behavior so that marketers can know what they need to appeal to each consumers social class. Since customer

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