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The bottom line is that online consumer behavior has always been the catalyst on which successful e-commerce strategies were based on. With the exponential growth of Web 2.0 this is leading to more focused and accurate mass customization, product selection, personal search and taxonomy development, in addition to more accurate analytics than has ever been the case in the past
|Table 1: Social Networking Technologies and Applications |
|Applications |Descriptions |
|Blogs |Online diary or journal entry on the Internet, which primarily supports text, photo (photoblog), video |
| |(vlog), and audio (podcast) formats |
| | Google, AOL, and Yahoo offer free blogging platforms |
|Mashup | Web service that gathers related content from more than one source |
| | IBMs mashup applications enable project managers to match team resources with a map to identify the |
| |geographical locations of the resources |
|Peer-to-Peer Networking | A technique for effectively sharing music, audio, and text files |
| | Napster and Gnutella are popular peer-to-peer networks |
|Real Simple Syndication (RSS) | Feed-based technology that, with the aid of an RSS reader, enables users to subscribe to newly |
| |released content such as text, Web

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