Excerpt from Term Paper:

......In terms of content, clearly there is a need for guidelines on which advertisements are posted in public places. Restrictions on advertising content and concepts need to be put into place for advertisers who wish to promote their products in public places. Given how heterogeneous demographically, sociologically and from a religious perspective many cities globally are, these restrictions are critical. Keeping advertisements from being offensive to a demographic, ethnic or religious group forces advertisers who do use public places to appeal to the universal human needs. There as a result definitely needs to be an oversight process in place to make sure potentially offensive materials are not posted to public places
Summary
While marketers have the right to purchase any available advertising space, regardless of its location, for many companies, this isnt the most effective strategy. Considering Nike and their accumulated brand equity, they are very selective of the public places they use to promote their brand. If any and all public spaces are available, eventually advertisers will pay to use them; ethically and from a marketing effectiveness perspective however this isnt a good decision. There also needs to be definite guidelines on which public spaces can be used and

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