Cultural aspects of advertising and selling
| Type | Citation | Sources | Views | Words | Pages | Essay # |
|---|---|---|---|---|---|---|
| Term Paper | None | 5 | 55 | 999 | 3 | 85978592 |
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However, children are generally more respectful of elders in Brazilthus showing a bored teenager humorously instructing a parent how to use a new piece of technology might not have the cute and sarcastic appeal it would in the U.S. Adults are more likely to be the purse string holders in Brazil regarding tweens and teens, as few teenagers in the middle class have jobs and discretionary income. Middle-class children tend to be less autonomous and more closely guarded in Brazil, thus appealing to teen defiance of parental norms would not lure parents, and perhaps not even teens, to buy a product. Amongst other social classes in Brazil, teen employment may be more common, but not for luxury purchasesbecause of the greater class difference in Brazil, and the greater wealth-poverty gap, a marketer must more carefully segment to what economic segments of the population the product is being designed to attract. Different marketing campaigns might be needed, if the product is supposed to target an extremely large audience, economically and ethnically
Brazil is quite a diverse society, and race is unfortunately a divider between most of the populaceone Black Brazilian remarked that Blacks amount to 49% of a population of
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