How entrepreneurship impacts the creative
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...... Some would find it offensive to assume that the regeneration of the Prada company, at the hand of a woman was in any part due to her gender. Yet, the reality is that Miuccia Prada represents a significant movement regarding creative industries, as womens traditional roles as creative industries developers have been downplayed in the past but are emerging as creative industries become more recognized as essential aspects of economy. "There are two technologies in which women express a much higher interest than men: environmental technologies and creative industries." (Harrison & Mason, 2007, p. 445) Women are highly adept at creative industries development and in an increasingly recognized manner have essential skills needed to translate this recognition of creative interest into business prowess. Speaking of Miuccia Prada an expert on the changing face of the fashion industry sites her ingenuity as a designer that was willing to transform a high end leather good product line into something (though expensive by label) was significantly less pretentious
.her black nylon backpack, which brilliantly undermined contemporary status symbols, like the gilt n quilt Chanel purse. Prada soon became known for her fashion-forward styles, which unerringly combined classicism and audacity. For younger and/or
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