Organization behavior
| Citation | Sources | Views | Words | Pages | Essay # |
|---|---|---|---|---|---|
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To take advantage even more of the workplace diversity, some organizations design their marketing strategies for specific ethnic groups based on the fact that specific ethnic knowledge is embedded in their people. In some instances these strategies target fast-growing minorities, which gain more and more interest as their average income is rising and they represent higher potential sales for those organizations
This paper is aiming to discuss the increasing impact of cultural diversity on the internal activity of organizations and their change in attitude towards the customer/market......
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