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...... Additionally, there is another problem with online media, as opposed to print or print media with online sources. It is similar to the problems experienced by the music industry with the invention of Napster, namely that of profitability. Gone are the days of print's incredible profit marginsAd revenue is way downit's extremely difficult to create print advertisement, [even] compared to radio or television adsit's not very glamorous either, so many advertising agencies ceased doing print ads. ... Our advertising staff now goes to ad agencies and businesses to show them what can be done with print ads and to do the technical layout for them'" (Greenspan et. al. 2008). On the Internet, rather than merely advertising a product and requiring the consumer to do the footwork to purchase the item, the consumer can be linked to a website where they can easily and impulsively buy the product in question. This makes using the Internet much more desirable for advertisers, who may soon be unwilling to advertise in newspapers at all, especially as the current age demographic of news readers begins to taper off with the inevitable consequences of aging
Of course, it could be argued that people have always

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