Social poltical and cultural implications
| Citation | Sources | Views | Words | Pages | Essay # |
|---|---|---|---|---|---|
| Chicago | 3 | 30 | 1848 | 6 | 20984703 |
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...... The consumer culture which we argue has been used to define women
according to male desires is instigated at an early age, when cultural
proclivities become seamlessly related to occurrences within the marketing
context. For instance, in her examination of the emergent 'teenage girl'
culture, Schrum (2004) considers the balance between independent will and
collective conformity which would come to define the modern woman
thereafter. Inherent to this discussion is no small degree of recognition
as to the role that peer pressure would play in defining female role
assumption as teenage years coincided with the 1920s-1940s boom in American
consumerism. As Schrum discusses, such concepts as the application of
cosmetics-a decorative approach to femininity not unlike those adornments
which were undertaken in the Victorian age-would be accompanies by severe
cultural pressures. To this extent, according to the Schrum examination,
"in 1936, one girl who chose not to wear makeup elicited ire from her
peers. An observer reported, 'I heard some of the girls expressing outrage
that Elizabeth should affect no make-up. The implication was that she
thought it only detracted from her natural beauty etc, but was necessary
for others." (Schrum, 88) The impression we are given here is
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