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While I agree that graphic design is a major form of communication - its influence is inescapable in our society I do not agree that graphic design has any social responsibility. If at its essence design is a discipline centered on creating a message and having that message understood, then that is the primary obligation of the design. Frascara himself argues that the designs success should be measured on the basis of the audiences response. This does not imply social responsibility; it merely implies responsibility to the message. The responsibility of graphic design, in effect, is to ensure that the message is received as intended. There may be social responsibility embedded in the message itself, but the design is merely a communication tool, no matter how responsible or irresponsible the message might be

Works Cited:

Frascara, Jorge. (1988). Graphic Design: Fine Art or Social Science? Design Issues. Vol. 5, No.1 (Autumn, 1988) pp. 18-29



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