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The development of colonies based upon cash crops, including those in the Southern United States, necessitated a large enslaved labor force, larger than whites could provide. As the economic need for slave labor increased, so did negatively expressed views of Africans and blackness in general. Indentured servitude of whites grew more controversial, thus replacing then with Africans who were justified as being natural slaves became an accepted solution. Even Thomas Jefferson would eventually see Negros as existing at the end of a chain of being, the beginning phase of a kind of evolutionary erasure of color, and erasure of the mark of Cain of blackness, as Christian missionaries used to think the Africans possessed

Jordan believes if there had not been such a crying economic need, Africans would never have been brought to the Americas. European racism was not virulent enough, but the availability of a large labor source without the ability to resist European guns and steel proved too tempting. Seeing blackness as evil and Africans as heathen may have preexisted the economic benefits of slavery, but slavery provided the fuel to this ideological tinder. Thus Jordans book is not about how Africans perceived whites or later perceived

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