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The lore itself is cultivated by management from the early years of the company specifically to propagate the culture amongst todays employees. This is a direct recognition of Morgans claim that historical circumstances shape the present (p.125). Morgan further claims that the fundamental nature of the organization rests as must in its corporate culture as in its formal organization. At FedEx, the two are given equal weight formal organization is meticulous but so is the development of culture. Indeed, the two enjoy a symbiotic relationship, deemed necessary given the complex logistics FedEx relies upon

Another key component to the culture at FedEx is the leadership style, especially of founder Fred Smith. An ex-military man, Smith adopted a leadership style heavily influenced by military values. There was no model for overnight delivery, and to launch one required several things, all of which were influenced by Smiths values and leadership style (p.128). One was complete dedication to the company. Smith used all of his money to start FedEx and pushed the company through some tough times in its early life. Another was the concept of teamwork, and the forging of camaraderie. This was led from the top as well, with

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